The touch screen based "Deco Design Tool" enables users to create virtual designs and have them applied to - in this case - a virtual storage box. The client, Curver (manufacturer of plastic home products) ordered the tool to generate attention and sales leads at trade fairs.
We were presented with the project at the Unite 2007 conference in San Fransisco, where we met Sivan Law-Yone Gilad, CEO of Isreali visual effects company D4. He told us about it and we ended up collaborating on doing the tool for Curver for the Ambiente Consumer Goods fair in Frankfurt - the largest of it's kind in the world.
The potential benefits are also in making it a design tool for Curver where their designers and/or clients can experiment with visuals in various themes and create patterns for their products, so it's a proof of concept as well as a promotional product.
The user can choose from four different "design themes". These themes can then be explored on a touchscreen and color, size, lighting and composition can be modified by the user. When the user is satisfied the image is wrapped on a 3D Deco box and the result is printed for the user to take with them. The design themes are:
For all themes, color, light and point of view can be changed
For more info on this project, please contact founding partner Patrik Svensson, +45 29 80 00 95, firstname.lastname@example.org